The Awakening of a Pirate: A Journey with Cacao

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Me and Event Producer Mike Dennis with C&IT Best Agency of the Year 2017 Award at the Hilton Park Lane in London, just weeks before I would fly to Central America and get my life changed.

I was unknowingly carrying a secret ritual deep within my childhood. Yet it wasn’t until my 45th year — amid London’s corporate grind — that a single bar of chocolate whispered me back to myself. This is the story of that moment, the quiet awakening, and the birth of the Pirate of the Cacao Bean.

A Sweet Connection to the Past

I was born on the International Day of Chocolate — the same day as Roald Dahl, the storyteller of misfits, magic, and hidden worlds. Long before I ever heard the word ceremony, I had one of my own. As a child, preparing my chocolate was sacred. I insisted on doing it myself — stirring it slowly, with full presence. There was something ancient in the way it spoke to me, even then. It wasn’t just a drink. It was a moment. A connection. A return.

I didn’t know it then, but Cacao had already chosen me. She was already guiding me — through the heart, through the senses, through the mystery. But it wasn’t until I turned 45 that the Cacao Spirit called me to return home — to my heart.

The Call of Chocolate

At the time, I was living in London, working as the Technical Director for big corporate events. From the outside, life looked balanced: yoga, meditation, sugar-free diets — all the healthy habits in place. Then one ordinary day, while shopping in a supermarket, I felt something unexpected: a clear inner call… Buy chocolate.

I had to ask myself again. Really? Chocolate? The answer came back strong and clear: Yes. So I walked to the chocolate aisle, still unsure, and there it was — a 65% cacao bar. It was calling me: "It’s me… yes, buy me." And so I did.

A Transformative Experience

That night, I took a bite — and instantly, I could feel it: the presence of the Cacao Spirit in the bar. I slept like a baby — and woke changed. What was that...? Something had opened inside me. I began searching — buying bars with higher cacao content, trying to find that same feeling again. And though I couldn’t explain it yet, my body already knew: the sense of wonder came from the Cacao itself — not from the sugar, the packaging, or anything else.

But no other bar gave me that same feeling. It was as if that one single bar held a secret — a kind of magic. My search deepened. I began buying cacao nibs. Then full beans. Even though I could feel the benefits — the clarity, the nourishment — there was still something missing. That softness. That warmth. That gentle embrace of love. That feeling of home.

The Journey to Central America

Six months after that first bite, I was flying to Central America — to discover everything I could about Cacao, and to create my very own chocolate brand. That moment marked the beginning of a story, a journey of the awakening of a Pirate in love with life itself and the beauty of it all.

Embracing the Cacao Spirit

As I delved deeper into the world of Cacao, I learned about its rich history and its sacred role in various cultures. Cacao was not just a treat; it was a bridge to the divine, a tool for connection and healing. I began to understand that my journey was not merely about creating a chocolate brand. It was about sharing the essence of Cacao with others, inviting them to experience its magic.

The Heart's Desire

With each step, I felt my heart expand. I wanted to guide others on their own journeys of self-discovery. I envisioned workshops, ceremonies, and experiences that would allow people to connect with their true selves through Cacao. I wanted to help them unlock their authentic voice and heart's desires.

A Global Mission

As I embarked on this mission, I realized the importance of reaching more people globally. The Pirate of the Cacao Bean aims to expand this transformative work, offering online offerings and in-person experiences. I want to create a community where individuals can gather, share, and grow together.

The Transformative Power of Cacao

Cacao is a powerful ally. It encourages us to slow down, to savor each moment. It invites us to listen to our hearts and to embrace our true selves. In a world that often feels chaotic, Cacao offers a sanctuary — a place to reconnect with our essence.

Conclusion: The Journey Continues

As I reflect on this journey, I am filled with gratitude. The Cacao Spirit has guided me back to myself, revealing layers of my being I never knew existed. I invite you to join me on this path. Together, let’s explore the depths of our hearts and the magic of Cacao.

Let us embark on this adventure, hand in hand, as we uncover the treasures within.

Join the journey and discover the magic of Cacao. The Pirate of The Cacao Bean is here to guide you.